SEA Tours


SEA Tours, abbreviated from South East Asia Tours, was founded in March 1977 and has become one of Thailand’s largest and leading full service travel agency.

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Company profile

Led by Ms. Supanee Bencharit (previously Mrs. Supanee Panyarachun) Managing Director, the company has both Inbound and Outbound operations with branch offices in Chiang Mai and Phuket.

Mrs. Bencharit is well known in the travel business industry and was the past President of the Thai Travel Agents Association, International Women’s Club and Soroptimist International of Dusit for which she is now still active on an advisory basis.  With more than 30 years in the travel industry, she is able to share her experience in offering sound advice and quality services and products in both Inbound and Outbound travels.

Outbound Department

The Outbound Department is under the direct supervision of Ms. Bencharit assisted by Ms. Viparwan Chaiprakorb who has experience in the airline business being Manager of Pacific Leisure both  leisure and business travelers for domestic and foreign travel, individually or in group, with air ticketing, hotel reservation and transportation.

Pattaya, Thailand (via

Mr. Aniwat Laopiroon, who has more than 30 years of experience in the airline industry, is  Head of the Air-Ticketing Unit.  We have an in-plant service at UNESCO and are also purveyors to both leading local corporations like Boon Rawd Brewery Co., Ltd., Italian Thai Development Co., Ltd., Kasikorn Bank and Multi-National Corporations like Kimberly Clark Thailand, ESSO etc.

Inbound Department

The Department’s Sales & Marketing Manager is Mr. Krai Panyarachun, a graduate of Hawaii Pacific University’s Industry Travel Management School. Having successfully interned at American Express Honolulu, he has accumulated vast experience in both local and international Markets.

The Department handles more than 70% of the cruise lines that visit Thailand and provides transfers, tours, shore excursions, hotel accommodations and sightseeing etc.

The Special Events Division is able to provide planning, logistics and related services for meetings, incentives, conventions, exhibitions, special events and theme parties etc. For special interest groups, we are able to coordinate meetings between corporations and government agencies. This division has the capability of handling from a small group to more than a thousand participants.

Other services include Meet & Greet, transfers, hotel accommodation, and individual and package tours in Thailand for both FIT and Group.

Branch offices in Chiang Mai, Chiang Rai & Phuket

The branch offices have the expertise and capability of handling many varied functions of the head office.

Our Chiang Mai office, also being IATA member, handles airlines ticket sales and tours for both FIT and groups as well as chartered flights. Our Manager for Northern Thailand, a Cum Laude graduate with BA in Social Science from Chiang Mai University, Miss Piyawan Thongbai, is also based there.

Thailand (via

Our Phuket office, also being IATA member, handles airlines ticket sales as well as provides ground handling, shore excursions, transfers and tours for cruise passengers on a weekly basis. Our Manager for Southern Thailand, a graduate with MA in Business Administration, Marketing from Saint Joseph University, Pennsylvania, U.S.A., Mrs. Orachorn Saisrithong, is also based in Phuket.

Inbound department’s activities

Sightseeing Tours
We operate daily sightseeing tours in Bangkok and surrounding areas.

Package Tours for Groups and FIT
We also operate package tours for groups and FIT both Bangkok and the well-known resorts of Pattaya, Chiang Mai, Phuket, and Samui Island, trekking in Northern Thailand and other destinations in Thailand.

Incentive and Special Interest Groups
To accommodate the many varied requests, a range of services is available: transfer, sightseeing, hotel reservation, domestic air and rail travel, special luncheon/dinner. We are able to provide assistance in making contacts with local government offices/departments, business and professional associations for special interest groups.

We have extensive experience in servicing meetings and conventions ranging from a few hundred to more than 1,000 + participants.

Shore Excursion for Cruise Passengers
We currently serve 14 cruise lines making a total of more than 250 calls in Bangkok and Phuket. The services provided range from meet & greet to transfer and sightseeing, hotel reservations, special tours and dinner arrangement.

For more information about Tourism Companies, please visit our webiste. If you have questions, feel free to contact us. Like this article if it’s useful for you. Have  a nice trip!

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